Inspired by a love of all things French, Yoejin Bae has created this contemporary women’s wear line with a nonchalant, “It-girl” style. YB J’AIME is at once playful, sophisticated, sexy and effortlessly chic, with covetable pieces that shift easily and stylishly from day into evening.
YB J’AIME is for the woman who has a busy life and social calendar but who, through it all, carries a certain grace and cool that is reflected in her look. She is sophisticated and confident and likes having her own personal style that suits the way she lives her life. Reflecting a very Parisian ethos, it is a certain spirit and aesthetic sense that is important, not her age.
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