About Primness

Primness by Vanessa Rochman is a collection of straight-forward silhouettes that combine premium fabrics and finishes.The Primness concept combines Vanessa’s relaxed Australian lifestyle, and her love of craftsmanship and travel. “My inspiration unravels in unassuming places. I always follow my design intuition, my aesthetic is casual simplicity.” Everything is designed and manufactured locally in Melbourne, Australia.