Fleur McHarg- Behind the window concept
If you have not already checked out our latest window installation, it is a must see!
We were lucky enough to have collaborated with the highly coveted Fluer McHarg. Fleur is a symbol of Melbourne and renowned for her floral designs and event styling. She is highly sought after by industry leaders across fashion, art, entertainment and food. She is a visionary and an innovator.
Her inspiration behind the widow design came from our first delivery of our international labels; Odd Molly, American Vintage and a new brand R&R Surplus. Inspired by the draped jersey basics in different shades of grey, immediately Fleur thought of doing 'tone on tone' and decided to create a grey ombre installation using fabric!
Fleur and her fabulous team started by ripping over 10 kg of fabric in different lengths and widths, making sure every piece was different. Whilst one staff member was ripping the fabric, Fleur would start the dying process. This involved adding around 20 strips of fabric to a small pot of water with black dye. This procedure was left to the eye, they had to monitor the pot carefully to ensure they were happy with the colour being created. Starting with the darkest colour, and gradually making it lighter. The strips were then removed and hung out to dry. This process was repeated consistently over 5 days! To get the different shades of grey, they simply kept adding water to the pot of black dye and throwing in another lot of fabric. They told me the trick was to never wash the pot. Once all fabric was dry, Fleur attached each strip to a curtain rod, ready for installation.
When we checked in with the girls at Fleur’s studio they were covered head to toe in coloured dye and cotton shreds. They have however, assured us they had lots of fun designing and executing this amazing installation.
To learn more about Fleur visit www.fleurs.com.au
29.01.16 | Ecod Shop | News