10 YEARS OF LILYA
THIS YEAR WE CELEBRATE 10 YEARS OF LILYA.
In celebration of the brand’s milestone, owner and designer Lisa Robertson had a chat about how her small side project has now turned into a internationally recognised brand and what she has learnt along the way…
What made you want to start your own label?
I have always worked in the fashion industry… I started in retail straight after school, and then I was a buyer and did some styling. It was after working in wholesale for a big agency that I then started my own wholesale agency, selling brands like Maurie and Eve, Oscar the Third, Mogil and Grain. I knew a lot of buyers and felt like I had good knowledge to start the process of having my own label. It was a natural progression.
What three words do you think best describe the LILYA aesthetic?
Natural, chic and nonchalant.
What have been your most memorable moments since starting the brand?
I have a retail background, so for me it’s being stocked by my beautiful retailers, so many of them are loyal and have bought my brand since day 1. I also love seeing LILYA on beautiful women, with social media now, its so amazing to see people from all over the world of all different ages and walks of life wearing and sharing their love for the brand.
What has been the biggest lesson you’ve learnt?
The biggest lessons I have learnt are to allow for a little drama, roll with the punches of having your own business and at the end of the day not let it affect you too much. I have also learnt the power of a good team, especially after becoming a mother, I needed to learn how to empower and trust my staff and now I have the best team ever!
What advice would you give someone wanting to start their own label?
Get experience in the business side of fashion!!!! Fashion is fun and exciting but to run a business requires more than just good fashion sense. Listen and learn and be brave and don’t ever stop learning.
Who is the quintessential LILYA woman?
The LILYA woman is warm, natural and caring. She has a sense of fun and adventure and feels comfortable in her own skin.
What’s next for LILYA?
We are now more than ever travelling to source inspiration, fabrics and shoot locations…so we hope to develop more exciting product, explore new idea and put a whole lot more time into perfecting the ranges. We hope to grow in the US and travel a lot. Creatively too, as our team is growing we hope this gives us more opportunity to grow and explore and make more amazing collections.
For the full interview, visit here : http://ilovelilyablog.com/2016/11/04/lilya-10-year-anniversary
10.11.16 | Ecod Shop | News