SPRING RACING CARNIVAL WINDOW INSTALLATION
We are very lucky to have had the talented fashion designer Anna Lindell, who is also one of our staff members, design a gorgeous piece celebrating the Spring Racing Carnival in our Armadale boutique window!
Anna describes her method and inspiration behind the stunning piece:
"What interests me in terms of fashion is how we all use clothing to identify ourselves. This always comes through in my concepts when designing. I tend to step outside the norm where form follows function, and rather look at clothing more as a sculptural matter. My designs are also characterized by manipulation of classic fashion textiles as well as incorporation of unusual materials which are not commonly used within the fashion industry. This 2014 Spring Carnival design is inspired by Australian wildlife and flora. The colours used were chosen to express my interpretation of the positive energy and atmosphere occurring along the carnival season. The design is made using a wire base, which has then been decorated using recycled wadding as well as Australian grown lemons and flowers."
If you haven't been by ECO D. Armadale, be sure to check it out!
30.10.14 | Ecod Shop | News
An Interview with Alice Stone From Lily and Lionel
1. Tell me a little about what lead you to start Lily and Lionel?
I've always been obsessed with scarves, and saw a real gap in the market for beautiful, digitally-printed scarves made in amazing fabrics. Both my grandparents, the original Lily and Lionel, were involved in textiles and so I wanted to continue their names and pay tribute to them and my relationship with them.
2. What inspires your designs and how do you translate that into your scarves?
All our prints are inspired by the beauty we see around us, whether that's nature or our favourite destinations from travels around the world. A lot of our prints are created from photos we've taken and therefore have sentimental value as they capture particular wonderful memories.
3. Do you have a favourite print/ scarf?
I think I would have to say our Italian Job scarf. It was one of the very first iconic prints we made and it earned us a double-page spread in British Vogue in our early days as a business which was really exciting. It always reminds me of when we dared to try something totally new and different, and succeeded.
4. What is the most unusual use for a scarf that you have seen?
A lady once told me that she hurt her arm and hated the hospital-regulation sling she was given, so she used one of our prints as a sling instead. It's the ultimate example of turning a bad situation into an opportunity to make a true fashion statement! We also have lot of customers who purchase our prints and frame them in their homes. It's a really lovely use of our scarves, and it's so rewarding to know that people are choosing our pieces to complete their interior décor.
5. We know that Lily and Lionel scarves are favoured among celebrities. If you could choose a celebrity to align the Lily and Lionel brand with, who would it be and why?
I love Olivia Palermo's style - she's not afraid of mixing bold prints and colours to put together a look. It's an attitude that really embodies our brand.
6. What can we expect from the SS15 Collection?
We have some really exciting new developments for next season. I can't give anything away yet but I will say, stay tuned with ECO D. to find out more...
21.10.14 | Ecod Shop | News