The Brighton Boutique is OPEN
ECO D. Brighton is OPEN!
… and we have opened in style.
We are so thrilled to have recently launched our fourteenth boutique in Brighton. Located in the heart of the Church Street shopping precinct, our newest boutique sits alongside Mecca and soon to be Hellenic Republic.
The store has an updated look which we are looking forward to incorporating into some of our existing boutiques in the near future. It offers a clean and contemporary feel with lush surfaces. A beautifully designed layout with creative input from interior designer Tamsin Johnson and florist Fleur Mcharg. The spacious, natural light filled store invites customers to seamlessly walk between display units and clothing racks that frame the picturesque space.
The boutique is stocking some of your ECO D. favourites including Assembly Label, Ecology, Elka Collective, Hunkydory, Scotch & Soda and Superga. With the addition of some exciting new Australian and international labels; Amo, Double Trouble, Catherine Murphy, Faithfull The Brand, KitX, MIH, Ryder, Steele and Vic + Bert.
We launched with a brunch with help from our friends at onetwo Agency, Cookes Catering and Badlands & Co. Flowers. Stylish guest included Livinia Nixon, Brooke Hogan and Diana Chan.
Make sure you drop in and say hi... 23 Church Street Brighton VIC!
03.11.17 | Ecod Shop | News
A COLLABORATION WITH GREEDY HEN
ECO D. was lucky enough to collaborate with the incredibly talented artists at Greedy Hen for the Autumn/Winter ’17 Season Launch.
Greedy Hen is a multi-disciplinary studio housing the collaborative works of Katherine Brickman and Kate Mitchell. Their work falls between the boundaries of traditional fields, utilising various media including collage, drawing, animation, light projection, 3D paper sculpture, and music video direction.
Greedy Hen create imagery with a playful black humour, alluding to unwritten fables, or subtle off-kilter sinister elements lurking amongst a kinderesque beauty. Their work is like the accidental joy of seeing the strings AND the hands in a puppet show.
Make sure you head to an ECO D. boutique to view their beautiful work on the windows.
09.02.17 | Ecod Shop | News
10 YEARS OF LILYA
THIS YEAR WE CELEBRATE 10 YEARS OF LILYA.
In celebration of the brand’s milestone, owner and designer Lisa Robertson had a chat about how her small side project has now turned into a internationally recognised brand and what she has learnt along the way…
What made you want to start your own label?
I have always worked in the fashion industry… I started in retail straight after school, and then I was a buyer and did some styling. It was after working in wholesale for a big agency that I then started my own wholesale agency, selling brands like Maurie and Eve, Oscar the Third, Mogil and Grain. I knew a lot of buyers and felt like I had good knowledge to start the process of having my own label. It was a natural progression.
What three words do you think best describe the LILYA aesthetic?
Natural, chic and nonchalant.
What have been your most memorable moments since starting the brand?
I have a retail background, so for me it’s being stocked by my beautiful retailers, so many of them are loyal and have bought my brand since day 1. I also love seeing LILYA on beautiful women, with social media now, its so amazing to see people from all over the world of all different ages and walks of life wearing and sharing their love for the brand.
What has been the biggest lesson you’ve learnt?
The biggest lessons I have learnt are to allow for a little drama, roll with the punches of having your own business and at the end of the day not let it affect you too much. I have also learnt the power of a good team, especially after becoming a mother, I needed to learn how to empower and trust my staff and now I have the best team ever!
What advice would you give someone wanting to start their own label?
Get experience in the business side of fashion!!!! Fashion is fun and exciting but to run a business requires more than just good fashion sense. Listen and learn and be brave and don’t ever stop learning.
Who is the quintessential LILYA woman?
The LILYA woman is warm, natural and caring. She has a sense of fun and adventure and feels comfortable in her own skin.
What’s next for LILYA?
We are now more than ever travelling to source inspiration, fabrics and shoot locations…so we hope to develop more exciting product, explore new idea and put a whole lot more time into perfecting the ranges. We hope to grow in the US and travel a lot. Creatively too, as our team is growing we hope this gives us more opportunity to grow and explore and make more amazing collections.
For the full interview, visit here : http://ilovelilyablog.com/2016/11/04/lilya-10-year-anniversary
10.11.16 | Ecod Shop | News
Sneakers + Soul x ECO D. Luxe Streetstyle Look
We collaborated with Ina Odak from Sneakers + Soul to create the perfect luxe streetstyle look.
Here is what we put together and what Ina had to say about it...
OUTFIT: Camilla + Marc ‘Mineral’ Jacket + Stripe Tee | J Brand ‘Anja Cuff’ jean | Ecology ‘Sicile’ Knit | Superga ‘Cotu’ Sneakers | ‘Black-Black-Rosegold’ Rosefield Watch and Spectre ‘Metro 2’ sunglasses
I’ve been shopping at ECO D for as long as I can remember. It has a perfectly curated list of brands I love. My favourite ever purchase, my J Brand leather skinnies, was made from ECO D. So it was an absolute pleasure to collaborate with them to pull together a AW16 look which truly reflects my personal style. Essentially, if there was a single outfit that represented by aesthetic, this is it. It the perfect culmination of luxe meets street-style. It’s wearable yet chic and translates so well from day-to-night. I mean really, what’s not to love? x
Photography by Katie Fergus (@katie.fergus)
31.05.16 | Ecod Shop | News
Fleur McHarg- Behind the window concept
If you have not already checked out our latest window installation, it is a must see!
We were lucky enough to have collaborated with the highly coveted Fluer McHarg. Fleur is a symbol of Melbourne and renowned for her floral designs and event styling. She is highly sought after by industry leaders across fashion, art, entertainment and food. She is a visionary and an innovator.
Her inspiration behind the widow design came from our first delivery of our international labels; Odd Molly, American Vintage and a new brand R&R Surplus. Inspired by the draped jersey basics in different shades of grey, immediately Fleur thought of doing 'tone on tone' and decided to create a grey ombre installation using fabric!
Fleur and her fabulous team started by ripping over 10 kg of fabric in different lengths and widths, making sure every piece was different. Whilst one staff member was ripping the fabric, Fleur would start the dying process. This involved adding around 20 strips of fabric to a small pot of water with black dye. This procedure was left to the eye, they had to monitor the pot carefully to ensure they were happy with the colour being created. Starting with the darkest colour, and gradually making it lighter. The strips were then removed and hung out to dry. This process was repeated consistently over 5 days! To get the different shades of grey, they simply kept adding water to the pot of black dye and throwing in another lot of fabric. They told me the trick was to never wash the pot. Once all fabric was dry, Fleur attached each strip to a curtain rod, ready for installation.
When we checked in with the girls at Fleur’s studio they were covered head to toe in coloured dye and cotton shreds. They have however, assured us they had lots of fun designing and executing this amazing installation.
To learn more about Fleur visit www.fleurs.com.au
29.01.16 | Ecod Shop | News
Jennifer Stenglein Interview
Somewhere Magazine Interview the incredibly talented Jennifer Stenglein (oneseason’s SS15 campaign photographer) & we’re sharing a snapshot from the interview below!
1. Could you introduce yourself to our readers ? Where are you from, where you live ?
Hello. My names Jennifer, I grew up on the beaches of Western Australia and I currently live in Melbourne.
2. Do you remember the first picture you ever took ?
I do actually. Im not quite sure if it was the first photograph I ever shot but its my first memory of taking a photograph. I won a camera, a Kodak point and shoot, when I was 7 years old and I was so excited I asked my mum to take me to the zoo so I could use it. It was a photograph of a tiger.
3. Could you Describe your work and aesthetic to us ?
My photographs gravitate towards natural lit portraits and nudes
4. Tell us about your journey into photography ?
Well I have always recorded life, since I was very small. Things like keeping journals, making videos and taking photographs has always been a part of my life.
5. How much is yourself in your work ?
I’d say all of myself. And a bit more.
6. Who are your biggest inspirations ?
I often find its the day to day people I come across who inspire me the most. Photography wise though, I love the works of Cass Bird, Ryan McGinley and Helmut Newton.
7. What would you do if you were not a photographer ?
Own a cocktail bar on the beach
8. What makes you happy ? what makes you sad ?
I’m incredibly sensitive to other people’s feelings so when I feel other people’s sadness, that makes me sad. Being with people I love makes me the happiest. Also sunshine makes me happy. That, and french kissing.
9. One book ? One Movie? One Song ?
One hard question.
-The Pirelli Calendar Book
-Lou Reed; Walk On The Wild Side
10. On a typical saturday night, where can we find you ?
At a dinner party with friends
11. How do you see yourself in 10 years ?
Living near the sea with a little family taking photographs recording life
For the full interview, visit here : http://www.somewhere-magazine.com/jennifer-stenglein-interview/
Images from oneseason SS15 photoshoot
07.09.15 | Ecod Shop | News
Maison Scotch Amsterdam’s Blauw SS15
This season we go on a journey with our Maison girl for some insight behind the inspiration of the latest capsule…
For Spring/Summer 2015, The Maison Scotch Amsterdam’s Blauw collection theme is “WOKE UP IN PARADISE”. We follow our denim chameleon on the ultimate holiday, viewing her world through summery tinted sunglasses. We start the summer on the blue infused streets of Tokyo, and then we are transported stateside for a colourful vintage Florida story.
Tokyo; the ultimate denim destination, where our Maison girl is poured head to toe with indigo inspirations and modern heritage as the blueprint of the Amsterdam’s Blauw collection. Dressed up in cool blues, our Maison girl wears re-worked and modernised Japanese fabrics, prints and silhouettes with a touch of the Scotch twist! Look out for all the subtle details, inspired by Japanese mythology of finding beauty in the small things. Next comes the main event…
We touch down on our Florida safari and dive into the sea of blue colours with all the highlights of 1950’s postcard nostalgia! Our denim girl transforms into a bird of paradise as she hits the party strip of Miami with a head to toe outfit of bold pastel ice cream colours, flamingo pink, mint and sun-drenched whites together with miles of fresh blue. This season Scotch has focused on re-working vintage washes with a modern aesthetic and fabrications. Be sure to put Miami back on the map and pack some Maison Scotch Amsterdam’s Blauw in your suitcase!
11.08.15 | Ecod Shop | News
Who Is James Perse?
With the arrival of our latest drop for the Spring Summer 2015 season from James Perse, we thought we’d share with you a little bit about the man behind everyone’s favourite wardrobe staples.
James Perse was born in Los Angeles, California in 1972. James' childhood was split between the beach, the hockey rink and the floor of his father's innovative Los Angeles boutique, Maxfield. With Maxfield at the forefront of putting Los Angeles on the fashion map, James received an incidental education on cutting edge fashion from Europe and Asia, on modern architecture, furniture design and on the elegant and the clean-line.
Ironically, sports led James to his first foray into fashion. Obsessed with baseball caps, he could never find one that was well designed - with quality construction, shape, fabric and colouring. In 1991, James set out to make the ideal cap for Maxfield and it was not long before customers became clients - film directors ordered hats for their cast and crew and record labels bought them for tours.
In 1994 he launched a t-shirt line that rapidly gained loyal fans looking for a seamless blend of luxe and casual. In 1996, James founded his first namesake collection of women's knits, which soon developed into two distinctly wearable collections; Standard James Perse for high-quality basics and James Perse Los Angeles ready-to-wear items, including jackets, sweaters, pants and dresses. In 1998, the brand launched an equally outlined men's collection and later, a line for babies and children.
His passion for minimalist architecture influenced by warm west-coast indoor outdoor living and the casual clothing that's inspired by it, ultimately resulted in James' personal design philosophy and aesthetic - low maintenance high fashion - emphasising elegance and comfort, pairing sophistication with simplicity. James has applied this visionary approach in every step of defining and developing the brand.
In 2003, James Perse opened its first retail store. The retail environment acts as a medium for conveying the company's culture, ideas and values. James Perse is also available at top specialty retailers such as Barneys New York, Nordstrom and Saks Fifth Avenue and is sold internationally (including ECO D.)! Currently, a boutique hotel that captures the James Perse lifestyle is in development.
24.07.15 | Ecod Shop | News
Meet the brains behind fashion’s hottest denim brand
Article by Victoria Moss via: www.telegraph.co.uk
The Frame Denim brand may be only three years old but already it has established itself as a cult. Frame jeans are now sold in 650 retailers worldwide, reported sales for its third year are around £30 million and it will open its first store in LA at the end of the year. This will house the complete line, which now includes T-shirts, cashmere jumpers, silk blouses, leather trousers, suede jackets and skirts. Frame launched menswear a year ago. It has been ‘an insane journey’, says Jens Grede, a 37-year-old Swede who, along with his business partner Erik Torstensson, also 37, is the brains behind the label.
They describe how Frame Denim started out as a passion project, a sideline to their day jobs – when you learn the Swedish duo are behind a highly successful creative and marketing agency, and have worked with the likes of Kurt Geiger, Dior, H&M and Calvin Klein, the story starts to make more sense. They were responsible for the launch of the menswear arm of Net-a-Porter, Mr Porter, in 2011.
With a run of ‘about 2,000 pairs’, they started giving them away to famous friends with usefully large numbers of followers on Instagram, such as the supermodels Lara Stone (‘She was the first ever one, I think, to say thank you’) and Miranda Kerr. With likes and recommendations flowing through social media, demand grew. The jeans were snapped up by a few key retailers including Net-a-Porter. (Torstensson and the Net-a-Porter founder and executive chairman Natalie Massenet started dating in 2011 and they now live together with her two daughters from a previous marriage.)
But this isn’t only a celebrity-friends success story. You don’t get 650 retailers to stock you without having made a product that works. While the company has expanded its range, it has stuck to the core of what it originally offered: highly tuned basics. The cut is spot on. Even if you’re not a supermodel, Frame’s mid-rise styles sit at the most flattering part of your hips, and have just the right amount of stretch so that they retain their shape and don’t sag at the knee after wear.
On the back of the model gifting, the extra-long-legged Forever Karliejean was conceived with the supermodel Karlie Kloss. ‘We wanted her to wear the stuff, but she said she was too tall, and that we would have to make her a specific pair,’ Torstensson says. It wasn’t about ‘having a name’ but about creating jeans that their leggy pal could wear, which helpfully caught on with her similarly leggy fans who unbeknown to Frame (or any other denim brands, seemingly) had been crying out for a pair of jeans to fit them. ‘On social media they were, like, hallelujah, finally something for me; it’s not only models that are tall in this world,’ Torstensson says.
The pair flick through celebrity shoots in Man About Town, and the visual narrative is the same. They joke they could reissue these pictures as an ad campaign. The point is, they have always done the same thing, with the same point of view, only in different iterations – and when they do what they do, invariably, it succeeds. If there is such a thing as the Midas touch, they have rebranded it, in denim.
To read the full story visit: http://www.telegraph.co.uk/fashion/brands/how-frame-denim-became-a-household-name/
23.06.15 | Ecod Shop | News
BEX ROX at Paris Fashion Week
1. STOP, it's time for a break at Cafe Charlot!
2. Catching up with the spanish super blogger Paula Ordovas from www.mypeeptoes.com- Talking style, her new fitness video sponsored by Nike and planning our jewellery collaboration.. Watch this space ....
3. Nothing beats a noisette in the sunshine on the terrace of Les Philosophes cafe.
4. Being serenaded on the streets of Paris.. the sweet sound of music..
5. Paris by night at the recently opened old cabaret spot La Belle Epoque.
6. Pops of colour at Cafe du Fleur.
7. A giggle between meetings with my best friend and PR guru Zoe Kuipers from Zoe Communications and Mr Constantin Nagel.
8. The gorgeous Georgia Tal outside the Chanel show- yes not inside, she missed it by 2 minutes but at least we got a photo of her wearing one of our AW15 necklaces. Georgia Tal was covering fashion week for Vogue Italia jewellery.
9. A casual Thursday ready to get back home on the Eurostar.. Matching my Liliana cuff with my shirt.
10. Lunch at Broken Arm cafe- the french know how…
11. Paris is all about the details, I love to mix warm tones and statement accessories at all times.. Here featuring the Jess Collett for Bex Rox Fedora along with our new AW15 Rattle ’n Roll Collection.
12. One of the best moments this fashion week, seeing Zoolander 2 live on the Valentino runway.
09.04.15 | Ecod Shop | News
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